Senseo Coffee System
Consumer Product Launch & Subscription Commerce
Project Background
We led the North American digital launch for Senseo, the single-serve coffee brewer created by Philips and Douwe Egberts. Working through Direct Brands Inc., our team built the complete e-commerce and subscription infrastructure that brought the European coffee system to U.S. households.
At a time when recurring revenue models were still emerging, Senseo offered a glimpse of what digital commerce could become — a connected, subscription-based experience that redefined how consumers discovered and reordered everyday products.
Highlights
• Built the full e-commerce and subscription platform for Senseo’s North American introduction
• Worked closely with Direct Brands’ team to integrate custom subscription tools, recurring billing, and order management long before DTC subscription models were standard
• Developed the front-end experience and customer journey for both single-purchase and subscription users
• Enabled scalable recurring revenue supporting millions of households and 33+ million coffee machines sold globally
• Helped establish the single-serve coffee market that became a $35B global category
• Digital experience supported Philips and Douwe Egberts in expanding the European system to U.S. audiences
• Demonstrated how early subscription commerce could drive lasting brand adoption and category growth