We transform organizations through Digital Hospitality
Not another agency pitch. A framework — built from 25 years of learning that the best marketing feels like the best service.
Our Framework
Digital Hospitality
Every tactic runs through one filter: would this feel like hospitality in person?
Know Who's at the Table
Most organizations can't answer basic questions: How many people visited on Safari this week? How many hit the donate page and bailed? How many came from ChatGPT? If you can't see your audience, you can't serve them.
First-party analytics & attribution
Read the Room
Once you see them, understand patterns. Behavioral data, zero-party data from surveys and quizzes, real segmentation. A 55-year-old donor responds differently than a 28-year-old subscriber — your messaging should know that.
Audience intelligence & segmentation
Know When to Talk and When to Be Quiet
Timing is everything. The conversion layer. Do they open emails on Saturday morning? When does the credit card bill hit? The key to the best service is anticipation.
Marketing automation & lifecycle strategy
Full Service
When you know who's there, read the room, and time it right — you earn loyalty. The $50 donor becomes the $25,000 donor. The one-time buyer becomes 'I AM an Apolis customer.' Identity shift, not just transaction.
Retention, growth & transformation
"The key to the best service is anticipation."
What we do
Not a menu — a toolkit. We deploy what you need, when you need it, in the order that creates the most leverage.
The Team
Two people who've been in rooms that matter for 20+ years
Skip Matheny
Co-Founder
20+ years building audiences and revenue systems for organizations from Alicia Keys to the NFL to Preemptive Love Coalition. Director of Marketing who grew a nonprofit from $1M to $20M in 4 years. Nashville-based. Believes marketing should feel like hospitality, not interruption.
JR Pershall
Co-Founder
Two decades of enterprise marketing architecture — from NBC Universal and Hearst to boutique e-commerce. Built platforms serving 30M+ monthly users. The systems thinker who makes the complex feel simple.
Trusted by
Let's talk
We don't pitch. We listen first, then show you what's possible.