Jon Acuff
Creative & Strategic Launch Platform
Project Background
Our role was to lead audience strategy and site build for *Do Over*, Jon Acuff’s bestselling career reinvention book. The site served as his digital home—connecting a long-standing, widely read blog with a major new release that became one of Amazon’s Top 20 Most Popular Business Books of 2015, endorsed by Seth Godin as 'the best career book ever written.'
The project brought together design clarity and message clarity—maintaining what readers already loved while introducing first-time visitors to his work. The site also supported the national book tour and served as the main hub for his ongoing writing.
Highlights
• Led audience strategy and site build for *Do Over* launch
• Integrated established blog and new book release into a single cohesive platform
• Supported nationwide tour and book promotion efforts
• Designed a platform balancing personality, clarity, and accessibility
• Helped carry *Do Over* to Top 20 Amazon Business Book of 2015 ranking