H.E. Butt Foundation
Foundation Marketing & Storytelling Strategy
Project Background
We work with the H.E. Butt Foundation—one of Texas' most respected philanthropic organizations—to modernize how their stories reach people. From audience segmentation and email automation to paid media and first-party analytics, our focus is on building sustainable systems that connect their mission to more Texans and beyond.
Our ongoing partnership includes managing strategy and execution for the Foundation's Google for Nonprofits grant, running paid campaigns across Google and Meta, and supporting storytelling initiatives like Echoes Magazine, Echoes Podcast, and Know Your Neighbor.
Highlights
• Built and implemented the foundation's first email automation and audience segmentation system for more engaged storytelling
• Designed multi-audience segmentation strategy and growth framework across multiple program areas
• Manage Google for Nonprofits grant and paid campaigns across Google and Meta
• Expand reach for Echoes Magazine, Echoes Podcast, and Know Your Neighbor through integrated storytelling and media strategy
• Support marketing and outreach for film and documentary campaigns
• Implement Waterloo Track first-party analytics for privacy-first measurement and audience visibility
• Deliver transparent reporting and optimization across all paid and owned channels
• Support digital storytelling across camps, lodge, and year-round programming