GoNoodle & Los Angeles Unified School District
Education Audience Growth & Paid Advertising Strategy
Project Background
We helped GoNoodle reach 130,000+ Los Angeles students through a new kind of district-wide partnership — bringing classroom movement and mindfulness into 600+ schools.
Our team designed the strategy and paid ad infrastructure behind teacher acquisition, connecting Health Net, the Los Angeles Unified School District, and GoNoodle into a single coordinated rollout.
The campaign generated more than 10 million engagement minutes in its first year and became GoNoodle’s largest single district deployment to date.
Highlights
• Designed and executed paid ad campaigns across 600+ elementary schools in Los Angeles
• Built and managed ad infrastructure powering teacher acquisition and classroom activation
• Coordinated end-to-end strategy between GoNoodle, Health Net, and LAUSD
• Reached 130,000+ students and achieved over 10 million engagement minutes in year one
• Delivered comprehensive performance reporting and attribution across all paid channels
• Established a scalable model for corporate-sponsored district-wide program adoption
• Integrated paid media data with campaign reporting for unified visibility across partners
• Supported the implementation of classroom wellness programs across all Los Angeles elementary schools
• Created a sustainable educator engagement and retention framework for future statewide expansion